Building your email list shouldn’t feel like solving a puzzle in the dark, it should be simple and stress-free. The great thing is that a well-designed WordPress newsletter plugin can remove the mess and work as an easy, click-and-go magic trick.
Imagine giving your readers the easiest way to stay engaged with your content, without all the scrolling, and without all the forms to fill out, just “sign up and boom its done.” You can be a blogger, have an online store, even just share your passion, and the right tool will turn total strangers into engaged followers.
So, buckle up! We’re diving into the 5 best free and paid newsletter WordPress plugin that’ll make growing your list feel effortless. No nonsense, no filler, just the good stuff that actually works. Ready to upgrade your email game? Let’s go!
1. The Newsletter Plugin
Looking for an easy way to manage email marketing on WordPress? The Newsletter Plugin makes it effortless. Unlike third-party services, this plugin keeps everything inside your WordPress dashboard – from creating campaigns to managing subscribers. It’s ideal if you want 100% control over your email list without paying a monthly fee or platform lock-in.
Its biggest strength? Powerful features made simple and accessible. You’ll create polished newsletters quickly and easily with tools like the drag and drop editor, automated welcome emails and shopping cart recovery emails. Also, you have ability to for unlimited amount of subscribers, even in the free version, which is nearly impossible to find with other email plugins. The analytics provide built-in skill to see how your campaigns perform and provide you insight on what engages with your audience the most.
You can use this plugin as a useful starting point when collaborating with WordPress plugin developers to create custom features or integrations for your email strategy.
For online stores, the WooCommerce integration is a true value-add. You can automatically send product recommendations, order updates, and customer-specific offers. The WordPress newsletter plugin also handles the technical aspects of delivering email – ensuring your messages actually hit inboxes instead of spam.
Some Features of Newsletter plugin are:
- Drag & Drop Editor: Easily customize your newsletter with text, images, and buttons.
- Track email engagement live– see opens, clicks, and which links were more popular.
- Effortless Email Follow-Ups – Start automated emails like a welcome series, follow-ups, or reminders to do the work for you! You can even delay emails so subscribers don’t get bombarded. Imagine sending a follow-up exactly when they need it
- Modern pop-ups and forms that look clean, not outdated – Easily add modern signup forms anywhere, pop-ups, sidebars, or after posts, without outdated designs. Customize the look and triggers to grow your subscribers.
Pros:
- Blocks Fake Signups – Stops most spammy subscribers.
- Unlimited Emails: Connect with as many contacts as you like—no sending limits. No hidden restrictions.
- Integrates smoothly with tools like Post SMTP, WP Mail Bank, and more.
- Pretty Templates – Ready-made designs that don’t look cheap or boring.
Cons:
- Some Spam Slips Through – A few fake signups might sneak in. Not critical, but good to review once in a while.
Pricing – This plugin is available in free version and its pro version starts from $69 for one site.
2. MailPoet
Want to grow your email list and send stunning newsletters, then the MailPoet WordPress newsletter plugin is your perfect match. One of the best things about MailPoet plugin is how easy it makes collecting subscribers. Easily place signup forms anywhere on your site, whether as popups, in the sidebar, or below blog posts. Plus, the forms are very clean and professional looking, so they’ll not detract from the design of your website.
Designing emails is as straightforward as building forms. This newsletter WordPress plugin includes a drag-and-drop editor so you can create beautiful newsletters in minutes. You can also use a variety of ready-made templates to get started, or start from scratch, but either way, your emails will look beautiful on phones, tablets, and computers. Within this plugin you can even schedule them in advance and set up automatic emails so that your time is freed up by welcome emails, and new post notifications.
Worried about tracking results? The MailPoet plugin lets you see who’s opening your emails, which links are being clicked, and how your campaigns are performing so that you’ll know what works, and what doesn’t. Whether you’re a blogger, entrepreneur, or are new to email and newsletter marketing, this WordPress newsletter plugin makes it easy to get started.
Some key features of MailPoet plugin are:
- Flexible Signup Forms – Grow your list with popups, sticky bars, or forms embedded in posts. Place them anywhere without messing up your site’s look.
- 50+ Ready-to-Use Templates– Skip the blank page stress! Pick from professionally designed templates for newsletters, promotions, or announcements—just add your content and send.
- Drag & Drop Email Builder – Create eye-catching emails in minutes. You will be able to move text, images, and buttons around like you would puzzle pieces.
- Auto Send Welcome Emails – Automatically send a “thanks for joining!” email after someone joins your list.
Pros:
- The free plan is shockingly good – Send to 500 subscribers, use professional templates, and even set up auto-emails without paying anything.
- Set it once and forget it – Set up welcome emails, post notifications, and for stores abandoned cart emails will be sent automatically with no extra work
- Customizable Signup Forms – You can add them to any place including popups, sidebars or after blog postings.
- Responsive – It looks great on any device, so you won’t miss a subscriber.
- No more switching between apps – Everything happens right inside WordPress – writing emails, managing subscribers, checking stats.
Cons:
- Limited Scheduling in Free Plan – Want to send emails at specific times? You’ll need to upgrade.
Pricing – MailPoet plugin is available in free version and it’s pro version is priced at $10/mo.
Want a custom newsletter plugin built for your email goals?
Get in touch with our WordPress plugin developers today!3. Mailchimp
Mailchimp WordPress plugin is an industry-leading automation where you can set up smart email sequences that feel personal, without lifting a finger after the initial setup. Welcome new subscribers, follow up with customers, and re-connect with inactive contacts automatically.
Additionally, you can send great-looking emails with their famous drag-and-drop builder and create sign-up forms that look just like your website and put them wherever: pop-ups, sidebars, at the end of blog posts, etc.
With this WordPress newsletter plugin, not only can you automatically send order confirmations and shipping confirmations but you can also provide personalized product suggestions based on what customers actually bought. Track which emails boost sales with clear, real-time performance insights.
Some key features of this plugin are:
- Smart Audience Segmentation – You can group subscribers by behavior, interests, or purchase history to send relevant emails that get opened.
- Pre-Built Form Integrations – This plugin lets you add signup forms anywhere on your site that automatically and sync contacts to your Mailchimp lists.
- Pro A/B Testing Tools – Mailchimp WordPress plugin tests different subject lines, send times, or email designs to see what actually works best for your audience.
- Send Time Optimization – You just have to create a mail and turn on Send Time Optimization, then this plugin will Choose the best send time to boost email opens.
Pros:
- Mailchimp’s AI Assistant instantly creates brand-matching designs.
- Provides pre-built workflows for welcome emails, carts, etc
- It creates unlimited customizable signup forms that automatically sync subscribers to your Mailchimp WordPress plugin lists.
- Send welcome emails, abandoned cart reminders, and birthday offers with their 250+ automation templates.
Cons:
- You’ll need to switch between WordPress and Mailchimp’s site to design campaigns
- New users might need a little time to learn advanced email features like multi-step journeys.
Pricing – Available in both free and premium versions to fit your needs. Paid version costing starts from $8.88/mo.
4. Brevo
Tired of overcomplicated email tools? The Brevo WordPress newsletter plugin keeps things simple while giving you everything you need to grow your audience and boost sales, right from your WordPress dashboard. Create beautiful, mobile-ready emails in minutes using a drag-and-drop editor and over 70 professionally designed templates.
You can build signup forms that actually match your website’s style and place them anywhere, as popups, inline forms, or floating bars. What makes this newsletter plugin a favorite among WordPress users? Real results tracking. Find out exactly which emails get opened. Which links get clicked. Which users engage most. Plus, their great deliverability means your messages go to inboxes and not spam folders.
For online shops, Brevo-Worpress plugin works well with WooCommerce to automate sending order confirmations, abandoned cart emails, and customized product recommendations. And yes, you get unlimited contacts from day one.
Key features of Brevo WordPress plugin are:
- Drag & Drop Email Builder – Create professional looking emails in minutes, no design skills needed.
- Mobile-Friendly Designs – Every email automatically looks great on phones, tablets, and desktops. No more weird formatting issues!
- Unlimited Contacts – Grow your email list freely, with no limits holding you back. You’ll only pay for the emails you actually send, there are no hidden costs.
- WooCommerce Friendly – Connect Brevo WordPress plugin to your online store to send order confirmations, shipping updates, and promo emails effortlessly.
Pros:
- Super Easy to Use – It has clean interface, so it’s easy to understand
- Great Templates – 70+ stylish designs so your emails don’t look like they’re from 2005.
- Automation Made Simple – Set up welcome emails, abandoned cart reminders, and more—no coding required.
- SMS Marketing Too – Now you can reach customers directly on their phones by sending them SMS.
Cons:
- Pricing Can Add Up – Costs scale with email volume, so heavy senders might feel the pinch.
- Limited Free Analytics – To see deep stats, you’ll need to upgrade.
Pricing – The Brevo plugin comes in both free and paid options for added flexibility. Pro version pricing starts from $8.08/mo.
5. FluentCRM
Why jump between tools when everything can live in WordPress? FluentCRM lets you handle email marketing and CRM in one streamlined plugin. It gives you everything you’d expect like tagging contacts, email automation, and detailed analytics by keeping it simple and affordable. Additionally, import your existing contacts with one click, then start sending targeted emails that actually get opened.
This plugin’s visual automation builder lets you create smart workflows like following up with inactive subscribers or thanking recent buyers. You can recover abandoned carts, recommend products automatically, and segment customers based on what they’ve purchased. The best part? Unlike other CRMs that charge per contact, this WordPress newsletter plugin lets you grow your list without growing your bills.
Main features of this plugin include:
- Intelligent Email Automation: Drag-and-drop builder allows you to quickly build flows of emails e.g. welcome emails, followup emails, cart reminders, etc. And you can trigger these emails based on actions such as sign-up, purchase, or inaction.
- Complete Contact Management – This plugin stores all customer interactions in unified profiles and also auto-import contacts from WooCommerce, forms, or CSV files.
- FluentCRM’s Built-in Email Tools: Craft professional emails with ease using a visual editor and ready-to-use templates.It also track opens, clicks, and revenue generated per campaign.
- Form Integration – It collects contact information from visitors via built-in forms plus, automates actions based on form submissions.
Pros:
- No recurring fees means, you pay once and own it forever
- Everything works inside WordPress, no external apps are needed
- All-in-One Solution: Manage both email marketing and CRM from a single tool.
- You can send unlimited emails and store unlimited contacts, even with the free version.
- FluentCRM plugin has beginner-friendly interface with powerful automation
Cons:
- It has no standalone version means, FluentCRM plugin only works with WordPress
- Email templates lack some design flexibility
- This plugin requires manual setup for complex automations
Pricing – This plugin is available for free, and its premium version costs from $77/yr for 1 site license.
Wrapping Up!
Each of these plugins brings something special to the table: Mailchimp WordPress plugin offers trusted, full-featured marketing, while Brevo keeps things refreshingly simple with great deliverability. FluentCRM plugin is the all-in-one powerhouse for WordPress users who want everything in one place, and MailPoet plugin strikes the perfect balance between ease and functionality. The Newsletter Plugin makes WooCommerce email automation simple.
The right choice depends on your needs and budget. The good news? All offer free plans to test-drive. Don’t overthink it, the best newsletter WordPress plugin is the one you’ll actually use consistently to grow your audience.
